What is Digital Marketing?
So i will start on point, Whatever you do digitally to sell your product or services with the help of digital medium is know as digital marketing.
You can choose various type of Digital Marketing Services to Promote your Business such as –
1. SEO (Search Engine Optimization)
2. SEM (Search Engine Marketing)
3. SMM (Social Media Marketing)
4. Email Marketing
5. Video Marketing
6. Content Marketing
and many more…
You can do that Organically or even you can use the various paid method such as Facebook ads, google ads and many.
1. SEO (Search Engine Optimization)
SEO is a best way to get the traffic to your website. SEO helps you website to rank higher in Google. SEO is divided into two parts which is Onpage SEO and Offpage SEO.
Onpage SEO
Whatever changes and work you do on your website is known as Onpage SEO. Changes like updating Meta Title, Mete Description, Content Marketing, URL Cleanup, Hyperlinking, Images Optimization, Robots.txt, Sitemap.xml, Tracking Code integration to track your visitors (Google Analytic, Facebook Pixel) and many of the other 100+ terms which you need to do your website rank higher on google.
Offpage SEO
Offpage SEO is the process which you work on other website. Their are various types of submission people do to get the backlinks. People do Directory Submission, Bookmark Submission, Social Bookmarking, PDF Submission, Video Submission, Image Submission, Blog Commenting, Quora Commenting and many more other type of submissions.
2. SEM (Search Engine Marketing)
Their are various type of platform to do a paid marketing which is the best and easy way to reach at your targeted audience in less time. You can use Google Ads, Facebook Ads, Tik Tok Ads. Let us now know more these platform.
Google Ads
This is best and easiest way to get the client, with the help of google ads, you can directly reach to the people who are looking out for your product or services for example if some is looking for a services such as Digital marketing Agency or Product based search such as Best Shoes. So what you do is that you can give the search network ads to target those people easily, you can also give the Display Network Ads to Re-Target the visitors who has been visited to you website, Video Ads to increase your brand awarness.
Facebook Ads
This is the best and the cheapest way to target your customer who are far your you. Facebook leads are not always good but you get the best leads in the cheapest way if you do the facebook ads properly. Facebook has three types of ads group such Brand Awareness, Consideration and Conversion.
3. SMM (Social Media Marketing)
There are Various Social Media Platform such as Facebook, Instagram, Twitter, Linkedin, Pinterest, Tumblr, Reddit, etc. Social Media is the best place to connect with your target audience. If you are a business owner then you should definitely have a social media presence which will give you the bridge to reach your audience easily.
4. Email Marketing
Now a days people things that email marketing is a past, but you are totally in a myth. 50% to 75% of the people check their emails on daily basis. Just Imagine your email dropping to your audience inbox. You only think now the power of email marketing.
5. Video Marketing
Before People says that Video is Future, But I will correct it and says that video is present. If you are really serious with your brands, then you should use video marketing. It appeals the message of your brand clearly to your target audience and helps them to convert them into consumer. There are various platform to do video marketing i.e YouTube, Facebook, Instagram, etc.
6. Content Marketing
Content is king. Content Marketing is the best practice to get traffic to your website. Content is the first thing in SEO. Just Imagine a website without content, it is not possible to rank your website in Search Engine.